Structured data is a sort of translator for search engines — it adds context to code. Schema.org is a so-called vocabulary, in other words, a dictionary. By adding Schema.org, search engines can instantly figure out what every piece of content means, semantically speaking. This gives search engines the power to do cool stuff with your content, like highlighted snippets in search results, the Knowledge Graph or the carousel. There’s structured data for books, articles, courses, events, jobs, local businesses, music, recipes, products, reviews et cetera. Structured data is getting more important by the day and we’ll see more types emerge in the coming years.
If you want to learn more about structured data and find out how to implement it yourself so you can win those coveted rich results, you can enroll in our Structured data training! And, don’t forget to check out on our neat visual guide on rich results, structured data and Schema!